For the fan journey.
Maximise fan experiences in a scroll-first world to deliver long-term audience growth through content worth talking about.
10,000+
social media assets produced
10 Billion+
150
Built on world-class sports production expertise.
About us
Skroller is part of HBS – Host Broadcast Services, a global leader in sports production and content delivery. For more than 25 years, HBS has been trusted with some of the biggest events on the planet, from The FIFA World Cup to major international sports federations, reaching billions of fans worldwide.
This foundation gives Skroller a unique advantage. We have a deep understanding of how fans are connecting and engaging with sport, and unprecedented access to the pace and complexity of global live events.
Always at the heart of the action, for audiences across markets, languages, and cultures.
A track record of success
Skroller brings decades of expertise into a social space, connecting live sport and fan behaviour across every platform.
6
continents
60+
countries
16+
partners
“Thank you and your team very much for the excellent content provided on the SMI, our team were very happy with it!”
Hilmar Björnsson
Head of Sports, RÚV Iceland
FIFA WORLD CUP QATAR 2022
“The content on the social media interface for the 2022 FIFA World Cup played a big part in our plans throughout the tournament. We were better as a group because of our ability to use your videos, art, stats and more across all our digital platforms.”
Frances Arthur
Senior Digital Producer, FOX Sports
FIFA WORLD CUP QATAR 2022
“The post-produced and near-live videos were a great value to us especially since we didn’t have anyone in New Zealand. The promos and chats from the players were our highest engaging content.”
Jessica Spiteri
Social Media Executive, Stan Sport Australia
RUGBY WORLD CUP 2021 (WOMEN’S, PLAYED 2022)
“The quantity and quality of the videos was very good. The access was very good. The reaction videos of when tries went in were very good.”
Joe Szwed
Senior Digital Producer, ITV
RUGBY WORLD CUP 2021 (WOMEN’S, PLAYED 2022)
“The feedback from our team was quite amazing. They used the content frequently. The reactivity and speed of the content was impressive. The variety of formats and players covered was useful. The platform was very easy and we would definitely use the content next year.”
Alexandre Jouanne
Content Lead, Two Circles for Prime Video Sport France
ROLAND GARROS 2023 (POC)
“No complaints on our end – we really enjoyed the content on the platform. You captured a lot of what was trending, and what people were talking about. It was really helpful for us. It was great content. We had more views than expected on our social channels.”
Hiranand Sunny Naresh
Manger, Digital Content, beIn Sports Asia
ROLAND GARROS 2023 (POC)
“The SMI was extremely useful during the Women’s World Cup. It helped us promote the tournament and our coverage across multiple social platforms and we particularly liked how content was tailored towards vertical formats and created with social-first in mind.”
Nick Coppack
Social Media Lead, BBC Sport
FIFA WOMEN’S WORLD CUP 2023
“It was the best SoMe tool I’ve worked with so far. The clips were prepared quickly, specifically for social media, making them meaningful and effective. Overall, I was really satisfied.”
Piotr Majchrzak
Head of Social Media, Viaplay Sport Poland
FIFA WOMEN’S WORLD CUP 2023
“The SMI was well utilised by our social team in the lead up to and during the FIFA World Cup, with goal highlights and bespoke graphics becoming available in multiple sizes within 10-20mins of the relevant moment. We are very satisfied with the SMI and hope to be able to use a similar feature for future tournaments!”
Jessica Wadsworth
Content Delivery Lead, Sky New Zealand
FIFA WORLD CUP QATAR 2022
“The content was of the highest of standard and was among the most interacted with posts we had throughout the tournament. Our social media operation worked really well with HBS; it would be a privilege to use it again at future FIFA related events.”
Maria Paula Espinosa
Digital Producer, Telemundo
FIFA WORLD CUP QATAR 2022
“The Social media interface was very good, easy to use and provided a variety of quick content types and concepts. The FIFA social media interface delivered high-quality content fit for purpose across multiple social platforms.”
Patrick Nugent
Digital Lead, Sport, SBS Australia
FIFA WORLD CUP QATAR 2022
“We are satisfied with the digital solutions we booked from FIFA, especially the short videos on the SMI which are wonderful and full of creativity.”
Lu Zhi
Project Lead, CCTV
FIFA WORLD CUP QATAR 2022
“From our end with S4C, we were particularly happy with the digital content we received pre and post match. It’s exactly the kind of content you want for social channels to help engagement with a big sporting event. It was clean, sharp and told the story which allowed us to use it as we liked.”
Morgan Isaac
Producer, S4C Wales
RUGBY WORLD CUP 2021 (WOMEN’S, PLAYED 2022)
“The HBS platform was absolutely amazing. The amount and range of content pushed through was phenomenal. It was also very user friendly.”
Troy Han
Marketing Lead, Sparksport
RUGBY WORLD CUP 2021 (WOMEN’S, PLAYED 2022)
“Our channels received 1million extra views thanks to this content. We had some videos reach six figures in view counts. The platform was genuinely very handy on multiple fronts, especially in terms of convenience and time saving. Getting the content easily and quickly was ideal, e.g. the illustrations prepared in advance. We were never left waiting for anything.”
Connor Bennett
Social Lead – Sport, Nine Australia
ROLAND GARROS 2023 (POC)
“The artworks and videos were great. We fully utilised them throughout the tournament on both TV and Instagram. We are very satisfied with the first attempt this year and would 100% like to make use of a full service for Roland Garros 2024.”
Song Sung Jin
Sports Content Team, CJ ENM for TVN Sports Korea
ROLAND GARROS 2023 (POC)
“The entire team was super happy – the videos and artwork were great. They helped us in many ways to win new followers. I would recommend that we use this service next year and we hope to see more illustrations and videos with the players.”
Jake Katsube
WOWOW Japan
ROLAND GARROS 2023 (POC)
“The SMI platform is friendly to users, and the content is very diversified, it is a good sample for us to improve the promotion of the match in the future.”
Kuro Lao
Communications & Multimedia Department, TDM Macau
ROLAND GARROS 2023 (POC)
